The Stereotypes Of African American Females Essay

Stereotypes are instilled in us at a young age by our previous experiences and by our parents. Whether they are positive or negative, African American females have to deal with these on a daily basis. Stereotypes often influence the way people view themselves and the way others view them. These are represented in American media, such as commercials and other advertisements. Reflection on Experience After watching one hundred commercials, I found that African American females are represented in 23% of the advertisements, which is a low frequency. According to the United States Census Bureau, African American females account for 8% of the U.S. population (Annual Estimates of the Resident Population by Sex, Race Alone or in Combination, and Hispanic Origin for the United States, States, and Counties, 2016). They are over-represented in advertisements by 15%. 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