High return stocks, low return stocks, and Essay

High return stocks, low return stocks, and - Essay Example The smaller companies do not have significant level of brand power at their disposal so they have to create confidence in the shareholders by following traditional and ethical practices in business. They know that the investors will leave them at the first sign of trouble so they attempt to under-promise and over-deliver. The larger multinationals have an advantage regarding economies of scale (Fry, 1990), and therefore, their rates of return appear to be significantly attractive than those of smaller companies. The excessive money supply moves into the deep pockets of the multinationals because investors expect to reap higher returns from them without doing market research of their own. The larger companies made wise investment decisions in order to reach their current level of organizational growth, and therefore, it is usually a safe bet to entrust them with one’s money. The companies pay returns in the shape of dividends, and one can analyze the corresponding payout ratios to calculate his or her earnings. The investors must keep their money with those companies that are paying dividends on a frequent basis with lower level of risk